{"id":5315,"date":"2023-04-18T12:09:27","date_gmt":"2023-04-18T12:09:27","guid":{"rendered":"https:\/\/ineditinnova.com\/?p=5315"},"modified":"2023-04-19T06:32:21","modified_gmt":"2023-04-19T06:32:21","slug":"the-new-eu-criteria-against-greenwashing","status":"publish","type":"post","link":"https:\/\/ineditinnova.com\/en\/the-new-eu-criteria-against-greenwashing\/","title":{"rendered":"The new EU criteria against greenwashing"},"content":{"rendered":"\n<div style=\"height:112px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p style=\"font-size:25px\"><strong>Some environmental claims are not reliable<\/strong>, and consumer trust in them is extremely low. Consumers can be misled, and companies can give a false impression of their environmental impacts or benefits &#8211; a practise known as greenwashing.<\/p>\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p style=\"font-size:25px\">With a proposed new law on green claims, the EU is taking action to address greenwashing, and protect consumers and the environment.<\/p>\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:25px\">\u2022 Make green claims reliable, comparable and verifiable across the EU.<\/li>\n\n\n\n<li style=\"font-size:25px\">\u2022 <strong>Protect consumers<\/strong> from greenwashing<em>.<\/em><\/li>\n\n\n\n<li style=\"font-size:25px\">\u2022 Contribute to <strong>creating a circular and green EU economy<\/strong> by enabling consumers to make informed purchasing decisions<\/li>\n\n\n\n<li style=\"font-size:25px\">\u2022 Help establish a level playing field when it comes to environmental performance of products.<\/li>\n<\/ul>\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p style=\"font-size:25px\"><a href=\"https:\/\/environment.ec.europa.eu\/topics\/circular-economy\/green-claims_es\" target=\"_blank\" rel=\"noreferrer noopener\">Proposal for a Directive on green claims<\/a>.<\/p>\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The European Commission is proposing a new law to prevent greenwashing and protect consumers and the environment<\/p>\n","protected":false},"author":2,"featured_media":5318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[53],"class_list":["post-5315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecodiseno","tag-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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