{"id":9682,"date":"2024-09-17T10:52:29","date_gmt":"2024-09-17T10:52:29","guid":{"rendered":"https:\/\/ineditinnova.com\/canviar-la-tendencia-el-poder-de-les-empreses\/"},"modified":"2024-09-17T11:24:05","modified_gmt":"2024-09-17T11:24:05","slug":"canviar-la-tendencia-el-poder-de-les-empreses","status":"publish","type":"post","link":"https:\/\/ineditinnova.com\/en\/canviar-la-tendencia-el-poder-de-les-empreses\/","title":{"rendered":"Bending the trend: the power of businesses"},"content":{"rendered":"\n

The use of materials has more than tripled in the past fifty years. <\/strong>If the current trend does not change, by 2060 we will be consuming 60% more resources <\/strong>\u2014 biomass, fossil fuels, metals, and non-metallic minerals \u2014 and 50% more primary energy<\/strong> than in 2020, with emissions having increased by 83%<\/strong>. These are the projections of the Global Resources Outlook<\/a><\/em> report from the United Nations Environment Programme (UNEP)<\/a>, which was made public on 1 March 2024 during the sixth United Nations Environment Assembly. As the United Nations report concludes, these figures are \u201cfueling the third planetary crisis.\u201d A few months after its publication, the World Business Council for Sustainable Development (WBCSD)<\/a> and the company Sistemiq presented the Global Resources Outlook 2024: Implications for Business<\/a><\/em> report, which summarises the key points from the United Nations report and outlines the implications for businesses and what they can do to \u00abbend the trend\u00bb.<\/p>\n\n\n\n

The current trajectory of resource consumption is \u201cunsustainable,\u201d concludes the WBCSD and Sistemiq report. Uncontrolled consumption of materials on a planet with finite resources poses a medium-term risk for businesses, as they face climate, environmental, and pollution-related hazards, and because growing competition for certain types of natural resources is increasing pressure on volatile supply chains across all sectors and regions. The response to this issue is clear: \u201cDecoupling resource consumption from economic activity must be at the heart of every business growth strategy,\u201d the study asserts.<\/p>\n\n\n\n

The key is to “decouple resource consumption from economic activity,” which “must be at the heart of every business growth strategy.”<\/p><\/blockquote><\/figure>\n\n\n\n

The benefits of doing so, according to the authors, include growing the business while reducing environmental impact; mitigating risks associated with resource scarcity, climate change, and volatile supply chains; enhancing brand value and attracting more conscious consumers and investors; and contributing to a better future by creating a world with greater human well-being and a smaller environmental footprint.<\/p>\n\n\n\n

How to decouple resource consumption from economic growth?<\/strong><\/h2>\n\n\n\n

The WBCSD and Sistemiq argue that a company can achieve this by:<\/p>\n\n\n\n