{"id":5316,"date":"2023-04-18T12:09:27","date_gmt":"2023-04-18T12:09:27","guid":{"rendered":"https:\/\/ineditinnova.com\/?p=5316"},"modified":"2023-04-19T06:58:25","modified_gmt":"2023-04-19T06:58:25","slug":"las-nuevas-normas-de-la-ue-contra-el-greenwashing","status":"publish","type":"post","link":"https:\/\/ineditinnova.com\/es\/las-nuevas-normas-de-la-ue-contra-el-greenwashing\/","title":{"rendered":"Las nuevas normas de la UE contra el greenwashing"},"content":{"rendered":"\n<div style=\"height:112px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:25px\">Seg\u00fan un estudio elaborado por la Organizaci\u00f3n Europea de Consumidores (BEUC) junto con la Comisi\u00f3n Europea, <strong>m\u00e1s del 50% de las declaraciones ecol\u00f3gicas en la UE proporcionan informaci\u00f3n vaga, enga\u00f1osa o infundada<\/strong>.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:25px\">A ra\u00edz de este estudio, la Comisi\u00f3n Europea plantea una nueva propuesta de ley que tiene por objeto:<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:25px\">\u2022 Hacer que las declaraciones ecol\u00f3gicas sean fiables, comparables y verificables.<\/li>\n\n\n\n<li style=\"font-size:25px\">\u2022 <strong>Proteger a los consumidores<\/strong> del lavado verde (<em>greenwashing<\/em>).<\/li>\n\n\n\n<li style=\"font-size:25px\">\u2022 Contribuir a la <strong>creaci\u00f3n de una econom\u00eda circular<\/strong> y ecol\u00f3gica de la UE, permitiendo a los consumidores tomar decisiones de compra informadas.<\/li>\n\n\n\n<li style=\"font-size:25px\">\u2022 Ayudar a establecer unas condiciones de competencia equitativas en lo que respecta al rendimiento medioambiental de los productos.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:25px\">\u00bfQuieres saber todos los detalles? Cons\u00faltalos <a href=\"https:\/\/environment.ec.europa.eu\/topics\/circular-economy\/green-claims_es\" target=\"_blank\" rel=\"noreferrer noopener\">aqu\u00ed<\/a>.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/ineditinnova.com\/wp-content\/uploads\/2023\/04\/Captura-de-pantalla-2023-04-19-a-les-8.39.14-edited.png\" alt=\"\" class=\"wp-image-5340 lazyload\" width=\"1446\" height=\"317\" data-srcset=\"https:\/\/ineditinnova.com\/wp-content\/uploads\/2023\/04\/Captura-de-pantalla-2023-04-19-a-les-8.39.14-edited.png 1424w, https:\/\/ineditinnova.com\/wp-content\/uploads\/2023\/04\/Captura-de-pantalla-2023-04-19-a-les-8.39.14-edited-300x66.png 300w, https:\/\/ineditinnova.com\/wp-content\/uploads\/2023\/04\/Captura-de-pantalla-2023-04-19-a-les-8.39.14-edited-1024x225.png 1024w, https:\/\/ineditinnova.com\/wp-content\/uploads\/2023\/04\/Captura-de-pantalla-2023-04-19-a-les-8.39.14-edited-768x169.png 768w\" data-sizes=\"(max-width: 1446px) 100vw, 1446px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1446px; --smush-placeholder-aspect-ratio: 1446\/317;\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La Comisi\u00f3n Europea propone una nueva ley para evitar el lavado verde y proteger a los consumidores y el medio ambiente<\/p>\n","protected":false},"author":2,"featured_media":5319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[54],"class_list":["post-5316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecodiseno","tag-noticia-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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