Once the circular metrics team had carried out the environmental validation of different scenarios, the three main lines of action of the project were designed; 1) Internal strategies with purchasing and suppliers; 2) Consumer incentives; and 3) Encouraging collaboration with responsible brands.

One of the incentives created for consumers was the generation of an incentive system within the Ametller Origen App, where the user gets points for sustainable actions such as buying in season, taking their packaging with them or buying products that are about to expire.

Among other actions, the project also included a journey map to identify opportunities for improvement in the more sustainable shopping experience, a workshop on food waste, on-site visits to 5 shops, a survey with 500 responses and a presentation of the project to Mercabarna.

One of the outstanding opportunities of the “Buying Circular” project is the implementation of the pilot test of reusable packaging, as well as the implementation of the incentive system (“steps”) to find out the user acceptance and also the relation of the change of habits with the environmental impact.