Some environmental claims are not reliable, and consumer trust in them is extremely low. Consumers can be misled, and companies can give a false impression of their environmental impacts or benefits – a practise known as greenwashing.

With a proposed new law on green claims, the EU is taking action to address greenwashing, and protect consumers and the environment.

• • Make green claims reliable, comparable and verifiable across the EU.
• • Protect consumers from greenwashing.
• • Contribute to creating a circular and green EU economy by enabling consumers to make informed purchasing decisions
• • Help establish a level playing field when it comes to environmental performance of products.

Proposal for a Directive on green claims.