Client
Dosilet is a company founded in 1960 in Barcelona, specializing in the manufacture of machinery for the hospitality sector. They produce conveyor pizza ovens, conveyor toasters, modular cooking lines (600 and 700 depth), wok cooking, teppanyaki, grills, barbecues, fryers, and water heaters, among others.
Challenge
To explore servitization opportunities for Dosilet’s business model and guide the company towards more circular business models, incorporating servitization as a key transformation vector.
What was done?
The first phase involved an analysis where, on one hand, servitization strategies were contrasted with internal needs, and on the other, the products and services offered by Dosilet and its current business model were analyzed. User needs and behavior were also studied.
As a result of this analysis, the services that could increase the company’s value proposition and reduce the obstacles identified in the analysis were pinpointed. The product chosen for servitization was a pizza oven.
Next, two dynamics were carried out, allowing the team to identify how these services could be integrated into Dosilet’s value proposition and to co-design strategies to implement the identified servitization. A short-term and a long-term action plan were defined.
Finally, a study was conducted to validate the environmental impact of each proposal.
Results
1
Action plan with a short-term strategy and a long-term strategy.
The short-term scenario proposes offering maintenance and repair services, while the long-term scenario involves transitioning the business model towards servitization. In this model, Dosilet would retain ownership of the machinery and offer it as a service to the horeca sector, including monitoring and maintenance.
Conclusions
The short-term scenario would extend the products’ lifespan by 10%, while the long-term scenario would extend it by up to 25%.
The carbon footprint would be reduced by 42% in the short-term scenario and by 56% in the long-term scenario.
Regarding raw material usage, it would be reduced by 9% in the short-term scenario and by 23% in the long-term scenario, with waste generation also decreasing by 9% and 23%, respectively.
All the cases