Cator is a privately owned company specialising in the collection and treatment of used mineral oils from garages, repair shops and industries. It has a plant in Alcover (Tarragona) with a treatment capacity of 42,000 tonnes per year. With the circular economy in its DNA, Cator converts toxic and dangerous waste into raw material, reintroducing it into the production market and making it suitable for manufacturing new lubricants.
Accompany Cator in the positioning and visualisation of its sustainability strategy, as well as support the new circular economy department in communicating its objectives effectively inside and outside the company.
What was done?
The project was developed in three main phases: understanding the company’s business model and environment from a sustainability perspective; reviewing the company’s current communication materials and circular strategy; and proposing lines of action to define its sustainability roadmap.
Circular economy training for key company departments
Circular lines of action identified and prioritised that will form part of the company’s roadmap.
Reviewed communication channels (web, social networks, corporate presentations and posters) in terms of content and structure to identify aspects to enhance, opportunities to explore and concepts to rethink
Circularity has been part of the company’s DNA since its creation. This project has served to highlight it, organise it, show it and communicate it inside and outside the company to align with Cator’s stakeholders and catalyse its positive impact on the territory.