Miralles is a family business with over 100 years of experience working to offer Point of Sale Advertising (POSA) solutions and cardboard packaging for companies using the retail shop as a regular sales channel.
The company produced its packaging with conventional corrugated cardboard. Its objective was to gradually replace it with the Arcwise material manufacturing system, which has a greater compressive resistance compared to that of conventional solid cardboard.
Implementing a more sustainable packaging solution at all stages of its life cycle, introducing innovative corrugated cardboard Arcwise® to form a tube; that allows maximum optimisation of its storage and distribution.
What was done?
The innovative, patented Arcwise® material was used, as it has a higher compressive strength than conventional rigid cardboard. The innovative, patented Arcwise® material was used, as it has a higher compressive strength than conventional rigid cardboard. It is also a corrugated material, but with qualities that allow curves to be made without any fendit and can be produced and subsequently folded like a standard box.
The ecodesign enabled the identification of a first product (a foldable tube for the cava sector) with potential for economic and environmental improvement, thanks to the properties of the Arcwise cardboard. Various ecodesign strategies were used and applied separately to each part of the packaging, from the cover of the cylinder, the cylinder itself (as primary packaging) and the tertiary packaging or group box.
Reduction of the carbon footprint associated with the life cycle of the packaging.
Reduction of the raw materials associated to the packaging.
Participatory workshop to identify several commercial uses.
The adoption of the ecodesign and its life cycle perspective throughout the entire value chain of the packaging achieves results in areas that would not have been taken into account otherwise. The change from one type of cardboard to another Arcwise®, as in this case, is not limited solely to perceptible changes such as the reduction of density or shape, but significantly reduces the direct and indirect environmental impact of the product, for example, by optimising its transport.