The innovative, patented Arcwise® material was used, as it has a higher compressive strength than conventional rigid cardboard. The innovative, patented Arcwise® material was used, as it has a higher compressive strength than conventional rigid cardboard. It is also a corrugated material, but with qualities that allow curves to be made without any fendit and can be produced and subsequently folded like a standard box.

The ecodesign enabled the identification of a first product (a foldable tube for the cava sector) with potential for economic and environmental improvement, thanks to the properties of the Arcwise cardboard. Various ecodesign strategies were used and applied separately to each part of the packaging, from the cover of the cylinder, the cylinder itself (as primary packaging) and the tertiary packaging or group box.

The adoption of the ecodesign and its life cycle perspective throughout the entire value chain of the packaging achieves results in areas that would not have been taken into account otherwise. The change from one type of cardboard to another Arcwise®, as in this case, is not limited solely to perceptible changes such as the reduction of density or shape, but significantly reduces the direct and indirect environmental impact of the product, for example, by optimising its transport.